Conversion Rate Optimization
Turn Traffic Into Revenue
Stop leaking revenue. Aimlake turns your existing traffic into more leads and sales through data-driven analysis, rigorous testing, and friction-reducing design.
Overview
Traffic is Vanity, Conversion is Sanity
Most businesses try to grow by pouring more money into ads, ignoring the fact that their website is a leaky bucket. If you double your conversion rate, you effectively cut your Cost Per Acquisition (CPA) in half—without spending a penny more on traffic.
Our CRO process moves beyond "best practices" and "gut feelings." We use behavioral data, user session analysis, and A/B testing to scientifically prove what works for your audience. The result? Higher ROI, better margins, and scalable growth.
Deliverables
What We Optimize
Analysis
Heuristic & UX Analysis
Expert review of your key pages to identify friction points, clarity issues, and usability barriers that cause users to bounce before converting.
Data
Quantitative Audit
Deep-dive into GA4, heatmaps, and session recordings to understand user behavior. We identify exactly where users drop off in your funnel.
Testing
A/B & Multivariate Testing
Rigorous split-testing of headlines, CTAs, layouts, and offers. We don't guess—we let data decide the winning variation.
Structure
Funnel Architecture
Streamlining the user journey from landing page to checkout or lead form. Removing unnecessary steps to increase completion rates.
Persuasion
Copy & Messaging Optimization
Refining your value proposition to resonate with your target audience. Clearer, more persuasive copy that addresses objections upfront.
Lifecycle
Post-Conversion Experience
Optimizing thank-you pages and immediate follow-up sequences to increase lifetime value (LTV) and encourage referrals.
Methodology
Our CRO Process
Step 1
Audit & Insight
We install tracking tools, analyze historical data, and conduct user research to build a clear picture of current performance and bottlenecks.
Step 2
Hypothesis & Planning
We generate testable hypotheses based on data (e.g., "Changing the headline to focus on X benefit will increase sign-ups by Y%") and prioritize them by impact.
Step 3
Experimentation
We design, build, and launch the tests. We monitor for statistical significance to ensure results are reliable, not random noise.
Step 4
Rollout & Iterate
Winning variations are implemented permanently. We analyze the learnings and restart the cycle to continuously improve performance.
Qualification
Who This Is For
- High-Traffic Sites with over 10k monthly visitors who aren't seeing the conversion numbers they expect
- SaaS Companies looking to improve trial-to-paid conversion rates or reduce churn
- E-commerce Brands wanting to increase Average Order Value (AOV) and reduce cart abandonment
- Lead Gen Businesses that need to improve the quality of leads, not just the quantity
- Marketing Teams specifically looking to lower their CPA and get more out of their ad spend
Transparency
Who This Is NOT For
- Brand new websites with very low traffic (under 1k/mo) — you need traffic acquisition services first
- Businesses without product-market fit — optimization cannot fix a product nobody wants
- Those looking for a "quick fix" — true CRO is an iterative process of testing and learning
- Companies unwilling to allow A/B testing software on their site
Engagement
Terms & Policies
Successful optimization requires data integrity and a commitment to the scientific method.
Engagement Models
- Audit Project: A one-time deep dive into your site with a comprehensive report of findings and recommendations.
- Monthly Retainer: Ongoing cycle of testing, analysis, and implementation for continuous improvement (min. 3 months).
Data & Privacy
- We require access to your analytics (GA4, etc.) and may need to install scripts (Hotjar, GTM).
- We respect user privacy and adhere to GDPR/CCPA guidelines during data collection.
- All data collected is your property and remains strictly confidential.
Implementation
- For testing, we use standard tools (e.g., Google Optimize, VWO, or custom scripts via GTM).
- We can implement front-end changes for tests, but permanent hard-coding of winners is typically done by your dev team (unless paired with our Dev services).
Questions
Frequently Asked Questions
It depends on your traffic volume. Higher traffic allows us to reach statistical significance faster. Typically, an audit takes 2 weeks, and the first round of test results can be seen in 2-4 weeks after launch. CRO is a compound effect—small wins add up over months.
No, provided it is done correctly. Google supports valid A/B testing. We use proper canonical tags and follow Google's guidelines to ensure your search rankings are not negatively impacted during experiments.
Not necessarily. There are excellent free and low-cost tools available (like Microsoft Clarity or core GA4 features) that provide immense value. We scalable our toolset recommendation based on your budget and needs.
A "losing" test is still a win because we learn what doesn't work, which saves you from making bad permanent changes. We analyze why it failed and use that insight to build a better hypothesis for the next round.
Ready?
Stop Leaving Money on the Table
Book a free discovery call to discuss your traffic, your goals, and uncover your biggest growth opportunities.
Book a Discovery Session