01
Overview
More than a website launch.
MARC Architect and Engineer Ltd. is a multidisciplinary architecture, engineering, and construction firm in Bangladesh. The firm needed a digital presence strong enough to explain complex capability and support qualified project conversations.
Aimlake delivered a connected engagement across web design and development, online presence management, digital marketing, SEO, executive technology coaching, and strategic pricing and offer design—so MARC’s public brand and growth systems work as one.
We built MARC a credible website and the surrounding growth system that keeps it visible, findable, and commercially clear.
02
The challenge
Complex capability needed a clear growth path.
MARC serves government, institutional, commercial, industrial, residential, and private-sector decision makers. A brochure site alone could not organize that range, prove credentials, or create a reliable path from discovery to consultation.
The firm also needed ongoing visibility, search performance, leadership technology support, and clearer commercial packaging—so the website would not sit isolated from the rest of the business.
- ClarityPresent multidisciplinary services without fragmenting the firm’s story.
- CredibilitySurface projects, clients, licenses, and geography as usable trust signals.
- VisibilityKeep the brand discoverable through OPM, SEO, and digital marketing.
- Commercial fitSupport leadership with technology coaching and clearer pricing/offer design.
03
What we delivered
Six Aimlake services. One growth system.
Instead of shipping a standalone website, Aimlake connected the digital front door to the services that help MARC get found, stay present, and convert interest into serious project conversations.
Web Design & Development
A responsive multi-page website that organizes services, projects, packages, clients, certifications, and consultation pathways into one coherent experience.
Online Presence Management
Ongoing presence support to keep MARC’s brand consistent, active, and professionally represented across key digital touchpoints.
Digital Marketing (Paid Ads)
Paid acquisition support designed to put the right project opportunities in front of the right decision makers.
Search Engine Optimization
Search-ready structure, service-focused content, and discoverability work so MARC can be found for the capabilities that matter.
Executive Technology Coaching
Aimlake educated MARC’s team on practical AI use—including Claude, ChatGPT, and Cursor—to support research, communication, documentation, planning, and other day-to-day workflows.
Strategic Pricing & Offer Design
Offer and pricing strategy support so packages and consultation pathways feel commercially clear to prospective clients.
04
The website
Built to establish trust and invite consultation.
The charcoal-and-gold visual system gives MARC an authoritative presence. Clear sections move visitors from capability and proof to packages, geography, and a direct project inquiry.
05
How it works together
From discovery to consultation.
SEO and digital marketing create discovery. OPM keeps the brand present. The website explains capability and proof. SPOD clarifies the commercial offer. ETC helps leadership operate the system with confidence.
06
The outcome
One connected foundation for trust and growth.
MARC now has a professional digital front door backed by the services that keep it visible, findable, and commercially clear. The website organizes complex technical capability, while OPM, SEO, digital marketing, ETC, and SPOD support the conversations that follow.
- A responsive website that presents services, projects, clients, certifications, and packages clearly
- Online presence management that keeps the brand professionally active
- SEO and digital marketing pathways that support discovery
- Practical AI education covering Claude, ChatGPT, and Cursor for MARC’s day-to-day workflows
- Strategic pricing and offer design that clarifies commercial next steps
- Client-owned assets that MARC can maintain and grow over time